Article in Africa Example | Topics and Well Written Essays - 250 words

In Africa - Article Example e, executive for African Humans Rights Watch, demands The administration, and the ventures and ranchers themselves, need to do significantly more to secure individuals who live and take a shot at ranches. The laborers without a doubt need to manage plague-like conditions in which pesticides are uncovered, absence of gets to latrines is obstructed, drinking water isn't accessible, and to endeavors are directed to ensure the laborers through an association. What's more, he worked with intimately with another affiliation that created a report known as â€Å"Ripe with Abuse: Human Rights Conditions in South Africa’s Fruit and Wine Industries.† Undeniably, the homestead laborers have no state on guidelines yet keep on enduring radically. No proof has been found to report any moves that is made by the administration to secure these laborers. Albeit South Africa has laws that assurance wages, advantages, and lodging conditions; one can't invalidate the way that these large org anizations keep on driving these laborers into wretchedness. Most of the current and previous homestead laborers met about these conditions said they had been presented to pesticides without sufficient wellbeing gear. At the point when ranch laborers are incurred with disorder, they are not allowed any days off except if they present a clinical testament. Obviously, the administration needs to address this issue so as to raise living

The Best Three-Paragraph Essay Topics

The Best Three-Paragraph Essay TopicsThere are many questions to answer for the best three paragraph essay topics. Many people ask, 'What is the best three-paragraph essay topic?' The answer to this question depends on a number of factors and one of the most important factors is the student.Some students just need some guidelines to ensure that their in class essay topics are simple to follow and to be able to do on their own. This article will look at three paragraph essay topics that can be used to make sure that they are straightforward and easy to understand.For those students who want to write the perfect five-paragraph essay topic they should look at the four paragraph essay topic. This type of essay topics gives more writing room. It has some element of suspense because the beginning can be left to the reader. This is because there are four paragraphs so you do not have to worry about the reader skipping the first paragraph or leaving it out completely.When it comes to the bes t three paragraph essay topics they should also include the two paragraph essay topic. This type of essay topics requires that the reader spend time looking for clues can lead to a greater understanding of the topic. They should remember to keep the first paragraph simple and the second paragraph will contain more information.When it comes to the best three paragraph essay topics they should look at the three paragraph essay topic. This type of essay topics has been around since the beginning of English classes and they use the theme that all students learn in first grade. The writer should use a simple formula to give the topic some attention and make sure that the reader is intrigued enough to continue the rest of the paper.When looking for good three paragraph essay topics they should find a topic that is related to the professor. The professor will appreciate that the student cares enough to put some effort into finding an essay topic that is relevant to the class. The professor does not need to find something that is too difficult, but they should find a topic that is reasonable for the length of the essay.The best three paragraph essay topics will always include an introduction. This part of the essay will take the reader on a journey by setting the reader up to be intrigued enough to continue on. They should focus on being informative and use a detailed approach that is useful for the entire class.The best three paragraph essay topics should use a variety of different styles. It is important to be able to write in a few different styles but to stick with a few of them so that it does not look like the student is too familiar with it. The class will enjoy the discussion of the topic and the student will have fun learning how to write an essay as well.

Asignment Performance Management Essay

Weiss and Hartle (1997) â€Å"A process for setting up a common comprehension about what is to be accomplished and how it is to be accomplished, and a way to deal with overseeing individuals that expands the likelihood of accomplishing success† * as far as I can tell execution the board implies various things the various individuals. In the organization I presently work for execution the executives is thought of in the negative similar to a procedure by which administrators can reprimand representatives over terrible execution and eventually dispose of them. This may appear to be old and it is the most negative model I have gone over in my work life up until now, in any case, even in increasingly ground breaking companies’ representatives are regularly distrustful and dubious of the presentation the board procedure. Then again I have been lucky to see execution the board at its best. For me execution the executives is tied in with taking the center objectives of the association and guaranteeing that departmental, group and people undertakings and practices connect to and bolster these objectives. Along these lines representatives comprehend what is anticipated from them, why the work is significant and how it joins into the general execution of the association. They are locked in and feel certain about their work realizing that they are adding to the accomplishment of the organization. Execution the executives helps oganisations in propelling and engaging their representatives by defining clear objectives and remunerating them for what they accomplish as well as the manner by which they accomplish. In doing this associations can concentrate on what is extremely essential to the achievement of the business. They can enlist and hold the best representatives, and spur and create via preparing and testing the workforce. Execution the board permits progression arranging so work jobs can be loaded up with talented, inspired, experienced representatives. Segments of Performance Management Execution the executives is a repeating procedure including a number various parts. Objective setting is a key part of the Performance Management process. The organisation’s generally speaking objectives should begin the chain and depending of the size and structure of the association these objectives. The procedure should begin with the hierarchical objectives which are intended to guarantee the exhibition of the association prompts effective business. These objectives course serious zones, divisions, groups and people. For singular workers their expected set of responsibilities and the team’sâ goals will frame the premise of their individual objectives. It is significant that they see how their own objectives connect into those of the association, why the work they are doing is significant and how it adds to the general accomplishment of the association. There must be concession to singular objectives in the event that they are to be grasped by the individual and the y should be SMART in the event that they are to be compelling. Explicit Quantifiable Attainable Results Orientated (Relevant) Time bound It is significant that people are sure about what is anticipated from them, that they feel the objectives can be accomplished and that they that they are testing and intriguing. Key to the accomplishment of objectives is standard correspondence. Correspondence might be formal or casual yet can incorporate updates from the people, input from partners, supervisors and customers, one to ones or group gatherings. This correspondence is significant in workers on target to accomplishing their objectives and making changes when fundamental. Execution evaluations are another significant part of execution the executives. These occasions are regularly attempted yearly and give a conventional examination of the individual’s capability in their job. People and their directors have the chance to examine, give input and proof of the individual’s accomplishments (against objectives) and, in certain associations, the manner by which those accomplishments were met (practices). A few organizations additionally attempt half yearly audits or evaluations with the view to ensuring that that presentation remains on target between yearly examinations. This is likewise a chance to audit existing objectives and set new ones. Execution improvement or advancement arranging is another piece of execution the board. Zones for development or improvement might be distinguished whenever during the exhibition the board procedure yet normally come out of examination conversations. Likewise with objectives it is significant that there is concurrence on improvement plans and that exercises to create people are changed and successful. On the off chance that workers will accomplish their objectives and build up their abilities, information and conveyance inside their job they should approach the fitting preparing and instructing. Regardless of whether representatives requireâ development since they don't meet their present execution prerequisites or so as to advance to the following level, preparing and training are additionally key components inside a thorough presentation the board procedure. Inspiration and execution Management This connection among inspiration and execution the board can be mind boggling and individual to every worker. There are various persuasive hypotheses all of which have components of genuineness to them. I have taken a gander at two inspirational speculations, McGregor and Vroom. Douglas McGregor’s hypothesis ‘details two differentiating models of workforce motivation’ ** Theory X recommends that the normal individual is fundamentally languid and don’t like work. They like to be determined what to do and don’t need duty. As such there should be tight control of the individual and dangers of misfortune or discipline are the most ideal approaches to persuade them. Hypothesis Y is the inverse, expecting that a great many people appreciate work, that they are glad to assume liability under the correct conditions and that they can act naturally spurred to work admirably. This inspiration can be improved when supervisors can value the worker and build up t heir trust. Victor Harold Vroom’s hypothesis, to me, has connections to the ‘Y Theory’, the hypothesis proposes that variables, for example, character, aptitudes, information, experience and capacities drive an individual’s execution. It recommends that representatives are inspired by what they hope to get as a byproduct of their exertion and what that normal prize intends to the worker. This is alluded to as ‘Expectancy theory’ and connects together in the accompanying manner: Expectancy: Does the individual feel the exertion they put in will prompt elite. What is their degrees of trust in what they can do? Do they have the suitable assets, information and preparing to complete their job? Instrumentality: If the individual accomplishes a significant level of execution is there remuneration for their endeavors and would they be able to be certain they will get it. Representatives must have the option to believe that they will. Valence: Is the prize offered/expected one that the individual qualities. For the compensation to rouse it must have significance for the individual, be it money related, acknowledgment, advancement, etc. For me the way to Vroom’s hypothesis and its accomplishment in persuading workers is that each individual is unique, every ha their own needs, needs, desires and qualities dependent on the people edge of reference. The executives must know and regard the individual and what they need. Prize inside Performance the executives: I have just examined prize according to inspiration and how the award on offer may need to bespoke to the person so as to be successful. There is, be that as it may, a far more extensive perspective to compensation with a presentation the board procedure. Award to pull in and to rouse Pay is normally the principal contemplated compensation in work. It is significant that a sensible however alluring pay is offered at first while selecting new representatives. Pay keeps on being significant for most people all through their work, anyway it isn't the main path in way representatives can be compensated. Inside my present association pay is just expanded every year, no matter how you look at it, which has little to do with execution aside from recognizing that representatives are remunerated for working for the organization in accordance with average cost for basic items rises. As of now there is no exhibition the executives procedure inside my association other than managing terrible showing in a ‘theory X’ style, representatives are adjusted with a notification of progress connected to end of their contact. Outside of the yearly boost in salary budgetary prize is possibly given if a decent representative takes steps to leave. Practice is known to all representatives by means of the grapevine and acts to demotivates the individuals who don’t wish to adopt this strategy. I have, be that as it may, worked inside another association where yearly increments were determined on execution during the time dependent on a really hearty evaluation framework. Connected with and roused workers were urged to gather truthful proof of their accomplishments and to present and rate this proof at their evaluation. Appraisals were talked about and concurred and afterward, at that point to guarantee decency, experienced cross alignment at departmental level. Workers felt they were dealt with decently and remunerated for their endeavors throughout the year as well as for their responsibility for their own exhibition. Another kind of remuneration for execution, which is being turned out at present by my manager, is to give chance to high performingâ individuals as far as anyone is concerned of the business through a shadowing plan. This has raised employee’s spirit as they believe they will have the option to perform all the more successfully and this could, thusly, lead to better chances and maybe advancement. It has additionally urged others to improve their exhibition so as to be capable take an interest in the plan. As I have talked about an employee’ impression of the estimation of remuneration will differ starting with one then onto the next. values The need to give an assortment of remunerations in line

What to Do About Essay on Current Topics Before It Is Too Late

What to Do About Essay on Current Topics Before It Is Too Late Broadly speaking, where there are reasonable grounds for discrimination on the grounds of age like the nature or location of the work discrimination could be justified. If you're a makeup student, here is where you must be. Indian law regulates and in certain cases prohibits the usage of contract workers. India's newest employment law on preventing sexual harassment is also resulting in a greater variety of sexual harassment complaints and extra processes to be followed. The Appeal of Essay on Current Topics These essays need to be more descriptive. The Essay Topics list is provided for English in addition to Hindi section. Tickets are available on the internet and can be bought at www.themakeupshow.com. Need of Computer Literacy in the current age. Everybody should know their take on those topics, since they might be more important than we realize. If it's the college debate competition, higher school, middle school, or simply plain fun, these topics will do the job for any event. If you're into medical themes and need to create a breakthrough in this region, join Hacking Health Camp. For additional suggestions and ideas about the way to use our Topic Guides, take a peek at our most recent resource pack for schools. These group discussion enables the recruiters to observe the way the candidate fares in team work and what knowledge does they have about the things which are happening around him. A few of the issues are new while the others are discussed for a while now. A positive response might only be the case if you robot that does not need rest. Don't neglect to have a look at the leaderboard and compare your result with other individuals! Type of Essay on Current Topics If you take part in debates, you're able to al so develop your research, note-taking, and analytical abilities, in addition to gain the capability to create balanced, informed arguments and utilize evidence and reasoning. The more research you can do in order to secure better at your upcoming profession, the better. Existing topics in pharmacology provide a selection of themes for researching. The key approaches of contemporary experimental pharmacology. Choosing Essay on Current Topics Is Simple Many businesses use answering services, and those agents find it impossible to answer the challenging questions and don't have a stake in the business or its customersWe ordered a quick research paper, provided very specific instructions, and gave a fair deadline. Business should plan tax filing schedule to prevent late filing penalties. So now people and companies need to pay only one kind of Tax that's GST. Don't be afraid to attend, just opt for a city Warsaw or Lodz! On 1st July the government of India announced a new means of tax payment that is GST which will produce the procedure for tax collection simple in comparison with the prior tax system. The purpose of launching this campaign is to offer Indian citizens electronic government services by cutting back on the paperwork. One of the greatest approaches to change anybody's mind is with an emotional investment. MROfor SaferSkies The primary focus of the theme is going to be on the Maintenance related errors that have led to accidents previously and the mistakes we can avoid in future. The Essay on Current Topics Stories You might find that a number of the topics can be adapted to suit almost any type of writing assignment. Choosing topics can be difficult. Also, remember your discussion topics must fit the other students' level some of them are able to be not able to deal with the topic that has too many facets to contemplate. Selecting an emotional topic is also a great idea. Within this circumstance, the debate may get confusing or embarrassing. If you're going to opt for this type, you are going to have to thoroughly study the subject you have and prepare a highly effective base of arguments and facts in order to show the validity of your opinion. Inside my opinion it's triplple talaque and halala. When you are requested to decide on a great topic for your argument, start with something you're acquainted with. To compose an excellent argumentative essay the students first must investigate several sides of the argument, allowing them to make an educated stance. These are a few of the topics you may have a healthy debate on. Argumentative debate topics cover specific problems, problems, phenomenon or subjects you may deliberate. Carry on reading to locate your ideal debate topic!

Mommie Dearest Movie Analysis - 1325 Words

There are two different types of disorders, personality and psychological. Psychological disorders are behavior patterns or mental processes that cause serious personal suffering or interfere with a person’s ability to cope with everyday life. Personality disorders are patterns of inflexible traits that disrupt social life or work and may distress the affected individual (Rathus, 2010). One way to learn how to identify these disorders is through movie analysis. Movies can help the understanding of psychological and personality disorders because people can get a better understanding from a â€Å"show me, not tell me† aspect. It is hard for a student to understand what these disorders actually are unless, they are able to see them in a scenario.†¦show more content†¦Joan gets angry when Christina continues to not do it right so she yells at her to keep on going. These are examples because borderline consist of random outbursts of anger but they all have a reason for them, usually has a series of events leading up to them. In conclusion, Joan Crawford has displayed many personality disorders and borderline is only one of them. The random outbursts of anger have really affected Christina because she now has to watch her every move, just so she doesn’t get everything taken out on her. The next disorder she displays is obsessive compulsive. Obsessive compulsive is unwanted thoughts or ideas, combined with impulses that are difficult or impossible to resist (Rathus, 2010). Scientist have not been able to find a definite cause for OCD but it can be triggered by your environment, genetics, and neurobiological thinking. The biological aspect of OCD has had many causes upon someone such as, aggression and sexuality. The symptoms of OCD are excessive washing or cleaning, violent or religious thoughts, nervous rituals, and many more (Colman, 2017). Two examples that OCD is displayed in the movie are, at the beginning when she is excessively wa shing her hand. This displays OCD because a she continues to wash her hands and clean everything in hopeShow MoreRelatedMomie Dearest : Psychological Disorders In The Movie Mommie Dearest1168 Words   |  5 Pagesmotion pictures to detect and analyze disorders. For example, in the movie â€Å"Mommie Dearest†, it is not hard to identify the psychological and personality disorders Joan Crawford possesses, despite not being trained psychologists. After viewing the movie and analyzing the character, it is clear to see the Joan Crawford possesses the disorders of Borderline, Histrionic, Narcissism, and Bipolar disorders. Throughout the movie Mommie Dearest, it is clear that the most prominent personality disorder JoanRead MoreTheme Of Personality Disorder In The Movie Mommie Dearest1177 Words   |  5 Pagespatterns of inflexible traits that disrupt social life or work and may distress the affected individual. A great deal of these disorders go unnoticed, and/or undiagnosed. One way to learn how to identify these disorders is through movie analysis. For example, the film â€Å"Mommie Dearest†, directed by Frank Perry, is a story about Joan Crawford and her struggles with personality disorders. Joan Crawford demonstrates the personality disorders of Bipolar Disorder, Histrionic Disorder, Narcissistic Disorder, andRead MoreCase Study Pepsi9679 Words   |  39 Pagestelevision medium provided a perfect forum; Pepsi advertisements presented young Americans drinking The Light Refreshment and having fun. By the time Alfred Steele married movie star Joan Crawford in 1954, a transformation of the company was well underway. Crawford s adopted daughter, Christina, noted in her best-seller  Mommie Dearest:   [Steele had] driven Pepsi into national prominence and distribution, second only to his former employer, Coca-Cola. Pepsi was giving Coke a run for its money in every

Marketing Plan Lux Soap - 6666 Words

TABLE OF CONTENTS Executive Summary Introduction Product Profile History of LUX Industry Analysis Swot Analysis Segmentation Basis Marketing Mix Product Life cycle EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula, is targeted towards a different market segment as compared previously to previous Lux. Lux is the first brand to bring the sunscreen concept in soap industry. Lux plans to cater to all these customers. Beauty begins with Lux. The strategy that is used by lever brother for their lux sunscreen is on specific product Benefits strategy as the lux sunscreen promotes Sun†¦show more content†¦This is Unilevers road to sustainable, profitable growth for our business and long-term value creation for our shareholders and employees. PRODUCT PROFILE Lever Brothers Pakistan Limited manufactures and markets beverages, food and detergents and personal products. The beverages division manufactures and distributes tea and coffee under the brand names Lipton and Brooke Bond. The food division manufactures edible fats, cooking oils and ice cream under the brand names Polka, Walls, Blue Band, Planta and Dalda. The detergents and personal products division manufactures and distributes soaps, shampoos and fabric and home care products under such brand names as Surf, Vim, Lux and Clinic. Its ultimate holding company is Unilever PLC, in United Kingdom. Beverages accounted for 40% of 1999 revenues; detergents and personal products, 30% and food, 30%. EXECUTIVE SUMMARY Lux Soap came into existence in 1964. Lux occupies a large market share in the Pakistani soap market as well as the international arena. The new Lux, with the sunscreen formula, is targeted towards a different market segment as compared previously to previous Lux. Lux is the first brand to bring the sunscreen concept in soap industry. Lux plans to cater to all these customers. Beauty begins with Lux. The strategy that is used by lever brother for their lux sunscreen is on specific product Benefits strategy as the lux sunscreenShow MoreRelatedCustomer Satisfaction on Marketing Mix of Lux Soap7469 Words   |  30 Pagesthat LUX is facing to manage the selling environment. LUX has stared so many projects to get a better position in the market. The objective of the study is to see customer satisfaction about marketing mix of LUX soap. 1.2 Significance This report is a requirement of the program for MBA program. We have tried our level best to make it as an excellent one. We used all the latest data and information. The report can help as the indicator of the level of satisfaction of the customers of the LUX soapRead MoreEssay about Case Report Section D Group 113593 Words   |  15 Pagesï » ¿ I. Executive Summary In the wake of rising competition in the Indian Soap Industry, Himalaya Drug Company faced a challenge in positioning its recently launched Herbal Bath Soap—Himalaya Herbal Soap. After a gamut of successful health and wellness products, the Himalaya Drug Company recently entered the Soap Industry by launching Himalaya Herbal Soap. Entry into this overcrowded segment proved extremely difficult as it had to face intense completion from other established brands. Thus repositioningRead MoreLux Marketing Mix9703 Words   |  39 Pageswithout compromising on the quality. This report deals with one of its premier brands LUX. HUL leads the market in the toilet soap category with 54.3% market share. Lux has inched up to be on par with Lifebuoy in HULs soaps portfolio. The Lux brand now has an almost equal market share as Hindustan Levers largest selling soap brand - Lifebuoy. This report gives an overview of the history of the company and the brand Lux, the various strategies adopted to survive in the market for over 75 years andRead MoreUnilever Pakistan Final Project10026 Words   |  41 PagesBalochistan University of Information Technology, Engineering and Managemnt Sciences Quetta. Group Members * Usman Anwar Chughtai(20419) MBA (Banking and Finance) 2nd Semester Marketing for financial Services Project on Unilever Pakistan Submitted to Sir Mohammad Asad 30th December 2012 Dedication This project is affectionately dedicated to our all lecturers of Management Sciences BUITEMS and the respective people of Unilever Pakistan who helped us in this project. Without their love andRead MorePestle Analysis On The Environment1259 Words   |  6 Pageswants to check and keep a track of while contemplating on a certain idea or a plan POLITICAL: Guwhati tea factory had to be shut down due to threat and extortion ECONOMIC: There has been a hike in oil rates yet HUL maintains its profits and pricing power SOCIAL: In 2009, SANKALP an initiative was taken by HUL managers to introduce health and hygiene drives in rural areas TECHNOLOGICAL: During 1991, for the first time a soap bar was introduced by the company :-VIM bar and ODOPIC bar LEGAL: HUL has soRead MoreMysore Sandal5434 Words   |  22 PagesSUBMITTED TO – PRABU DOSS K 2010 MMA – MYSORE SANDAL SOAP SUBMITTED TO – PRABU DOSS K XIME SUBMITTED TO – PRABU DOSS K SUBMITTED TO – PRABU DOSS K Submitted by: Aravindhan - 18 Charumathi -28 Amrutha Gadag - 37 Gaganpreet kaur - 38 Hariharan - 42 Table of Contents Executive Summary†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......3 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4 Objectives†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreImpact of Celebrity Endorsement with Non-Celebrity Endorsement8007 Words   |  33 Pagesshould be an idea that makes the celebrity relevant to the product and the consumer. A celebrity s presence in the ad should be contextual. Therefore this shows that using a celebrity endorsement cannot guarantee fool-proof success and important marketing strategies has to be implemented before using them. So it is important that we analyze the impact of celebrity endorsing a product with a non-celebrity endorsing the same product. And must ask , do any stakeholders in a company (employees, contractorsRead MoreAn Analysis of Marketing Competitive Strategies Adopted by Hindustan Unilever Limited in Rural Area9906 Words   |  40 Pages[pic] Major Research Project On â€Å"An Analysis of Marketing Competitive strategies adopted by Hindustan Unilever Limited in Rural Area† For the partial fulfillment of the requirement for the degree of MBA (Full Time) Batch 2010-12 Submitted By: Guided By SUMIT WASNIK Prof. S.P. TRIPATHI MBA (Full Time) 4th SEM. ( IBMR) RollRead MoreBrand Cannibalization882 Words   |  4 Pageshigh quality products is the demand of the market. But what company would want to replace a high-priced product with a low-priced product? That s a good way to end up on the corporate chopping block. These lines aptly determine the paradox of a Marketing term known as CANNIBALIZATION. Market cannibalization is when sales of one particular product decreases due to the launch of another product from the same company. In the contest of enabling Brand Proliferation, in which a company introduces newRead MoreThe Principles Of Unilever Ceo Paul Polman2170 Words   |  9 Pagesconfident future by providing quality beauty products for men and women ïÆ'Ëœ Better future for children by providing oral care brands and nutritional products ïÆ'Ëœ Creating a planet and environment friendly future by initiating Cleaner Planet Plan through laundry plans and forest management products in Africa ïÆ'Ëœ Better future for farmers by utilizing raw materials from agriculture and forestry. 2. Implementation of Brand vision to its brand strategy Dove is Unilever’s step towards the generation of young

Consumer Led Marketing Journal of Commerce and Management

Question: Discuss about a Report on Consumer Led Marketing for Journal of Commerce and Management? Answer: Introduction The Advancement of digital technologies has largely enabled the consumers to interact and connect with the buyers using internet. Internet is a boon to the traders as they can easily reach their variety of products to extended range of consumers whereas consumers can gather information and avail their needs at the ease of their home. The trend of Fashion blog that has widely spread in the mid 2000 is a phenomenon that cannot be comprehended independent of social software (Ali, 2013). A all new paradigm known to be as web 2.0 is defined by the software for consumer interaction producing online content. Until now, Fashion blogs has not been the object of research interest. However, the immense growth of the field, has eventually influenced the status of blogs in fashion webzines and magazines. On exploring the field of fashion while working as a fashion blogger, we exploit innovative ways of communication and staging fashion, particularly where the blog has established a new culture if media (Bandyopadhyay and Dayton, 2013).Fashion is a phenomenon that cannot be acknowledged independently by the means of designed presentation or visual images that were believed to convey the forms of fashion and its content. In this article, I would focus on the professional fashion blog of the Brand ZARA clothing. In this professional blog we define a mix of established communication that encompasses every attributes of a powerful marketing. The blog on ZARA fashion is presented in a simple layout whose visual design identity is allied with both the digital and printed magazine. The blog comprise of professional catwalk reports on the content side, alike the established magazines containing fashion snapshots and visual trend reports (Britt, 2015). The visual aesthetics of the ZARA clothing is mixed with a recreational approach where the snapshots of famous designers and models are used for making the blog all more attractive. In addition, the catwalk presentation snapshots or street fashion snaps are borrowed to to dcor the fashion blog and making it alluring for the consumers. Promotion of the blogging site Being a professional blogger having an established blog address of www.market109.wordpress.com, we ensure utmost satisfaction of the clients by offering excellent strategies of blog marketing. The content of blog is inscribed by the professional bloggers, and the illustrations are presented of highly aesthetic professional advertising shots (Castronovo and Huang, 2012).To guarantee high quality, the advertising shots of fashion products, accessories and real-life picture of celebrities are placed in combination with amateur snapshots collected from the recreational blogosphere. In contrast to the conventional fashion blog, professional fashion involves extensive exchange of communication with the audience. We make use of an unique blog type within the genre of fashion blogs that are typically prepared by professionals from fashion industry. Stylists, models, journalists or photographers act as fashion bloggers having access to professional and prestigious fashion events (Eid and El-Gohary, 2013). These personalities offers core information freshly gathered from the ready-to-wear luxury shows in Milan and Paris. In addition, there is participation of amateur bloggers who blog about various fashion elements (such as styles, adverts, rumours and images) that are collected from the website, magazines or webzines. Celebrity Endorsement Recent statistics from a Article published by the Australian Financial review states that blogger sites overtook celebrity endorsement as the key media influencer. Blogger talent has improved to an unprecedented rate adding to their cost-effectiveness to online marketing of brands. As a result, funding on www.market109.wordpress.com is a more compelling investment made by brands (such as ZARA clothing) in comparison to the expensive and unpredictable world of celebrity endorsement. A large number of studies have been conducted on celebrity endorsement that highlights the credibility of source has significant impact on the success of message conveyed (Keel and Nataraajan, 2012). A strong credible source is more persuasive than a less credible source that largely influences the attitude and purchase intentions of the audience. Advertisers often employ famous celebrities to endorse a particular product/service in order to add glamour, increase desirability of the product and augment the attentiveness of audience(Kim and Ko, 2012). However, celebrity endorsements are highly expensive because the celebrity status and often found to be risky because of their potential to gain negative publicity. The public image of endorser, conduct and behavior of the celebrity should be monitored to avoid any potential negative publicity. The purpose of digital influencer (blogger site) is to enhance the brand by placing the positive image of products, style, aiding with advices, make the brand endorsement a natural fit for the consumers. Whereas the original purpose of celebrity is not to influence the fashion choices and style of its followers, hence marketing campaigns with celebrities often fall short when it comes to ROI (Lin, Li and Wu, 2015). ZARA clothing is famous as the known brands on the high street that offers high quality, stylish and reasonably priced clothing. However, the brand has never come with a press ad, paid endorsement of celebrity or cheeky little viral social campaign. Unlike other reputed brands, ZARA acts a little different by marketing through blog posts created by www.market109.wordpress.com. With the help of blogger sites, ZARA, the famous brand encourages its customers to visit the store and build their own expectations from the in-store experience. The brand does not offer any opportunity of disappointment from the false promises made by the celebrity endorsement. Advertisement through blogging To start with, Blogs are alike the magazines and newspapers where majority of income is generated on the hosted advertisements through professional blogs (Matthews, 2014). Some of the advertising techniques promoted by www.market109.wordpress.com are considered in details below: ZARA fashion blogs are promoted by using advertisement networks such as the Amazon, Google adsense. As per the given framework, blogger post commercials effectively focus on relating products with the content of Article. The position of banners and its visibility plays an essential role to optimize its efficiency (i.e. the most recommended spots of the blogs are right after and above the posts)( MORIMOTO and Trimble, 2012). Hosting advertisement banner of ZARA clothing using efficient technique that include : content written in clear language, showing of images, which also impel to immediate action. Development of database with the blog visitors email in exchange to free access to significant offers such as free videos, free download of videos, e-books, etc). E-marketing Blog is the widely used marketing tool and can be used as an instrument to promote its products or services (Rahimnia and Hassanzadeh, 2013). Similarly, ZARA clothing hired www.market109.wordpress.ctom o promote its fashion brand to wide range of customers beyond the reach. In case of the fashion blogs created by our site, the following characteristics are taken into account to develop efficient marketing. The presentation of ZARA blogs are less formal, intense and more direct than it is evident on any other channels of media such as magazines, television and newspaper,etc). Fashion blogs allows a faster, easier and less expensive way to monitor the reaction of clients to the products launched and discussed in the blog. (Tracking can be done by evaluating the number of user visits on particular posts, examining the nature and number of comments placed by the brand visitor (Shih, Chen and Chen, 2013). In addition, posting of blogs also allows the elucidation of misapprehension developed on a promoted product of ZARA clothing in aspect of price and quality of products, manner of distribution and warranties granted, etc. Media planning and channel selection Blog being an optimum marketing mode of marketing, it also allows relatively easy to achieve increasing customer count. www.market109.wordpress.com utilizes the existent technologies to create the ZARA fashion blog to host the first post within 15-20 minutes. In addition, Companies who appear for www.market109.wordpress.com bloggers facilitate the following advantages. Marketing through Blogs implies a much lesser cost than marketing conducted through any other conventional media channels (Ton, Corsi and Dessain, 2012). It allows a advanced and meticulous control over the cost-income ratio and maintain a low maintenance cost (using tools to analyze the visitors activity on the post). Blogs offers immediate worldwide coverage mediated by the web (Turban et al. 2015). Brand Like ZARA through its exclusive fashion blogs can maintain a 24/7 access as well as immediate communication with the brand users and blog visitors , through comments, likes (in facebook), online chats, responses available on blogs. Offers an easy control of the feedback from other blogging sites/blogs, advertisement banners that are posted on other sites or blogs with the purpose to increase traffic for the own blog. Social media or mobile marketing Promotion of ZARA blogs are made on famous social networking sites such as Facebook, Twitter, Myspace, etc. Moreover, the blogs in social networking sites are promoted by uploading short videos posted on youtube along with a precise blog (Vu and Medina, 2014). Mutual recognition on ZARA clothing, ZARA accessories, ZARA bags and footwear are attained by creating links of posts on other fashion blogs. In this portion of article, we shall analyze responses received on Facebook on posting fashion blogs on ZARA clothing. Having more than 10 million followers worldwide, ZARA leads other ready wear brands by a wide margin in Facebook page. ZARA fashion receives greater number of responses due the exclusive content developed by the www.market109.wordpress.com. Nevertheless, the brand receives an average interaction rate for each of its posts that is five times greater than any other brand blogs. For instance, ZARA fashion brand receives more than 7000 likes and comments per blog post respectively. As a fashion blogger, we augment the interaction with ZARA fans by writing eminent fashion blogs that acknowledge its desire to establish customer loyalty and develops a strong connection with the its target audience. Thus we offer an effective guarantee to attain sustained visibility on the web. Sales promotion and Brand image through fashion blogging The sales promotion of ZARA clothing is enhanced by the promotion of blog suing the following strategies. Posting comments relevant to the topic of fashion, making the content interesting, coherent thereby accompanying a link to the blog of the customer who is making a comment (Ali, 2013). Optimization of blogs content with the focus to enhance a better position in the search engine (using certain keywords) Interesting Title of Blog, its Sub-Title and web address to make it all more catchy for the audience. The process of optimization can be enhanced by placing of adequate tags for ach blog post and exchange of links with other ZARA blogs. Public relations through Blogging Blog is considered to be the latest innovative creation that has large impact on building public relations (Bandyopadhyay and Dayton, 2013). Customers of ZARA clothing subscribe to blog feed in order to stay upto date with the latest arrivals, discounts on clothing, new offerings in include in their index. With the exclusive range of fashion blogs created by www.market109.wordpress.com make way for ZARA clothing to attain revolutionary marketing, spread the word about its business and products, develop competitive advantage and develop public relations. According to the public relation professionals (2014), blogs has the significant characteristics to develop relationship with public and individuals like no other means. On conducting a survey with ZARA customers, the following responses are collected that ensure development of effective public relationship through fashion blogs. In other words www.market109.wordpress.com, ensure the following characteristics while preparing blogs for ZARA clothing: 1) Factors that drives traffic to blogs - Attracting appearance of blogs - Make the blog popular among customers using wordpress and blogger technologies - Discussing about attractive deals at ZARA clothing - Awareness on trends Each of the above mentioned factors are essential to develop public relations through the use of Blogs. However, among the above four factors, www.market109.wordpress.com emphasize to popularize the fashion blogs created to reach wide range of customers thereby increasing the customer count. Conclusion Our practice of blogging involves producing exclusive digital content with the intention to share the information asynchronously with a conceptualized audience. www.market109.wordpress.com practice blogging to produce a semi-regular expression each of which connects with the audience. Blog is an affective mean to gather homogeneous groups of individuals and public together allowing the power of self-persuasion and enthymeme to be used. Unlike other blogger site who post anonymous blogs and attempt to manipulate audience with disguised news releases, but with the ZARA fashion blogs we have effectively attempted to develop public relations and encourage ZARA cloth lover to stay connected with the brand. References Ali, A.J., 2013. Strategic positioning and leadership.International Journal of Commerce and Management,23(1). Bandyopadhyay, S. and Dayton, C., 2013. Survival of the Fittest: Developing a Cost-Effective Branding Strategy for Nonprofit Organization to Survive and Thrive in a Competitive Environment [1].South Shore Journal,5, pp.183-202. Britt, R.K., 2015. Participation on Celebrity Gossip Blogs: A Study of Celebrity Attitudes and Gratifications.North American Journal of Psychology,17(3), p.403. Castronovo, C. and Huang, L., 2012. Social media in an alternative marketing communication model.Journal of Marketing Development and Competitiveness,6(1), pp.117-134. Eid, R. and El-Gohary, H., 2013. The impact of E-marketing use on small business enterprises' marketing success.The Service Industries Journal,33(1), pp.31-50. Keel, A. and Nataraajan, R., 2012. Celebrity endorsements and beyond: New avenues for celebrity branding.Psychology Marketing,29(9), pp.690-703. Kim, A.J. and Ko, E., 2012. Do social media marketing activities enhance customer equity? An empirical study of luxury fashion brand.Journal of Business Research,65(10), pp.1480-1486. Lin, L.F., Li, Y.M. and Wu, W.H., 2015. A social endorsing mechanism for target advertisement diffusion.Information Management,52(8), pp.982-997. Matthews, P., 2014. Best practice business development and social media.Journal of Building Survey, Appraisal Valuation,2(4), pp.320-326. MORIMOTO, M. and Trimble, C.S., 2012. CONSUMERS'USE OF BLOGS AS PRODUCT INFORMATION SOURCES: FROM NEED-FOR-COGNITION PERSPECTIVE.Marketing Management Journal,22(2). Rahimnia, F. and Hassanzadeh, J.F., 2013. The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations.Information Management,50(5), pp.240-247. Shih, B.Y., Chen, C.Y. and Chen, Z.S., 2013. An empirical study of an internet marketing strategy for search engine optimization.Human Factors and Ergonomics in Manufacturing Service Industries,23(6), pp.528-540. Ton, Z., Corsi, H. and Dessain, T., 2012. Zara: managing stores for fast fashion. Turban, E., King, D., Lee, J.K., Liang, T.P. and Turban, D.C., 2015. Social Commerce: Foundations, Social Marketing, and Advertising. InElectronic Commerce(pp. 309-365). Springer International Publishing. Vu, T. and Medina, S., 2014. Storytelling marketing and its impact on developing company brand identity, case company Zara.